Google Ads for Ecommerce

Google Ads is the dominant paid acquisition channel for ecommerce, accounting for a substantial share of purchase-driven traffic across most product categories. The challenge for ecommerce advertisers is not just running Google Ads — it is running them at a ROAS that makes the channel profitable and scalable. That is the precise challenge Adslytics is built to solve.\n\nOur ecommerce Google Ads expertise spans the full channel mix: Shopping campaigns for product-intent queries, Performance Max for cross-channel reach and revenue, Search campaigns for category and brand queries, Dynamic Remarketing for cart abandonment and browse abandonment recovery, and YouTube for top-of-funnel product discovery. We build these channels as an integrated strategy, allocating budget where marginal ROAS is highest and scaling profitably.\n\nProduct feed quality is the foundation of Shopping and Performance Max performance. We audit your Google Merchant Center feed for title optimisation, description quality, image requirements, GTIN accuracy, and category mapping. A well-optimised feed directly improves ad relevance scores, reduces CPC, and enables more accurate automated bidding. We provide detailed feed optimisation recommendations and can work with your development team or feed management platform to implement them.\n\nFor ecommerce clients, we implement enhanced ecommerce tracking in GA4 to capture complete purchase journeys — product impressions, clicks, add-to-cart events, checkout steps, and purchases — with full revenue attribution. This data feeds our bidding strategy and helps identify which product categories, price points, and audiences deliver the strongest ROAS, enabling smarter budget allocation across your entire product catalogue.