Google Ads Account Audit

A Google Ads account audit is one of the highest-value investments a business can make in its paid search programme. An expert audit reveals structural issues, tracking errors, wasted spend, missed opportunities, and strategic gaps that may have been compounding for months or years. The result is a prioritised action plan that gives you a clear roadmap to better performance — whether you implement it yourself or engage a specialist to do so.\n\nAt Adslytics, our Google Ads audits are conducted by certified specialists who review over 50 distinct account elements across six audit categories: Account Structure, Keyword Strategy, Ad Copy, Bidding & Budget, Conversion Tracking, and Audience & Targeting. We do not use automated audit tools that generate generic recommendations — every finding is reviewed and interpreted by a human expert who understands your business context.\n\nOur audit process begins with access to your Google Ads account and, where available, Google Analytics 4 and Google Tag Manager. We review three months of historical data minimum to identify performance trends and anomalies. We examine your campaign structure, keyword match types, negative keyword coverage, Quality Score distribution, ad copy performance, bidding strategy alignment, conversion action setup, attribution model selection, and audience configurations.\n\nThe audit output is a detailed report with executive summary, category-by-category findings, severity ratings (critical, high, medium, low), and specific action items for each finding. We prioritise recommendations by expected impact, so you always know where to start. For clients who want us to implement the recommendations, our audit seamlessly transitions into a full management engagement with the findings already documented as our initial optimisation roadmap.