ENHANCED CONVERSIONS SERVER-SIDE

Enhanced Conversions Server-Side

Boost Google Ads attribution accuracy with server-side enhanced conversions.

Google Ads Enhanced Conversions API setup
SHA256 hashing of PII (email, phone, name, address)
Server-side event submission via Conversions API
GCLID capture and forwarding

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Founder Muhammad Farooq: Top Rated Plus on Upwork · 100% Job Success · 237+ projects · $100K+ earned

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Fixed Price

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2–5 Days

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30-Day

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About This Service

What Is Enhanced Conversions Server-Side?

Google's Enhanced Conversions matches hashed first-party data (email, phone, address) against Google accounts to attribute conversions that might otherwise be missed. Implementing this via the server-side Conversions API is more accurate and more privacy-safe than client-side enhanced conversion scripts. Adslytics sets up the full pipeline.

Quick Facts

Delivery 2–5 business days

Pricing Fixed upfront quote

Access Needed GTM + relevant account

Support 30 days post-delivery

Certification Google-certified specialist

Output Written documentation

What You Get

Every Enhanced Conversions Server-Side Engagement Includes

Google Ads Enhanced Conversions API setup

SHA256 hashing of PII (email, phone, name, address)

Server-side event submission via Conversions API

GCLID capture and forwarding

Consent-aware event filtering

Conversion action configuration in Google Ads

Tag testing with Google Tag Assistant

Enhanced conversions diagnostics verification

Data freshness and latency checks

Full setup documentation

Our Process

How We Deliver Enhanced Conversions Server-Side

Audit & Review

We examine your existing setup, ad accounts, and analytics to understand exactly what needs to be built or fixed.

Scope & Price

You receive a clear, fixed-price quote with defined deliverables before any work begins. No surprises.

Build & Test

We implement and verify everything in GTM Preview mode, DebugView, or the relevant platform debugger before going live.

Deliver & Document

We launch, confirm all tracking fires correctly, and hand over full written documentation of everything built.

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Why Adslytics

The Difference a Specialist Makes

Google-Certified Specialists

Every project is handled by a Google-certified tracking specialist. Not an account manager. Not a junior contractor. The person on your project is the expert.

Fixed-Price, No Surprises

You see the exact price before work starts. We scope every project fully before quoting — so you know what you are getting and what it costs, with no ongoing meter running.

Full Written Documentation

Every delivery includes documentation of what was built, what triggers each event, and how to verify it. Your team can maintain it without coming back to us.

Direct Access to Your Specialist

You communicate directly with the person doing the work. No ticketing systems, no account managers relaying messages. Direct Slack or WhatsApp contact throughout.

Verified Reviews

What Clients Say

"After iOS 14 our Facebook and Google data dropped by over 40%. Server-side tracking brought that back to within 5% of actual sales. The setup was clean, well-documented and the difference in ad platform performance was noticeable within two weeks."

Anna Kovacs

Head of Data

"We needed server-side GA4 and Meta CAPI both running through GTM Server Container on our own subdomain. The team handled the full infrastructure setup, tested every event end-to-end and handed over clear documentation. Exactly what we needed."

Chris Webb

CTO

"Our data quality was being destroyed by ad blockers and ITP. Server-side tracking fixed the attribution gap and our retargeting audiences rebuilt to full size within three weeks. The ROI on this service paid for itself in the first month."

Fatima Al-Rashid

Marketing Technology Manager

FAQ

Frequently Asked Questions

Real answers to questions we hear from clients before starting a Enhanced Conversions Server-Side project.

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Enhanced conversions supplement your standard conversion tags by sending hashed first-party customer data to Google, enabling better attribution matching.

Server-side implementation is more reliable (not blocked by ad blockers), faster (no page-load dependency), and easier to keep consistent with your consent logic.

Email address is the most impactful. Phone, name, and address can also be included. All data is hashed with SHA256 before transmission.

Yes — the data is one-way hashed and cannot be reversed. Google uses it only for matching, not profiling.

Yes — you need an existing conversion action in your Google Ads account. We configure or create these as part of the setup.

Clients typically see a 5–20% improvement in matched conversions, depending on how much customer data is available.

No — enhanced conversions are for real-time conversion events. Customer Match is for audience targeting. They are complementary.

Not necessarily — we can capture the data from your thank-you page or order confirmation, no CRM required.

Yes — any form submission that captures an email can use enhanced conversions to improve lead attribution.

Google Ads provides an Enhanced Conversions diagnostics tab. We verify that the match rate is healthy before handover.

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