Google Tag Manager Expert Services

B2B Lead Analytics in BigQuery

B2B lead funnel analytics and attribution in BigQuery SQL

Build B2B lead analytics in BigQuery. Analyse lead sources, funnel conversion rates, sales cycle length, and revenue attribution with SQL on CRM and marketing data.

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Top Rated Plus on Upwork 98% Job Success Score 232+ Projects Completed $100K+ Total Earnings
200+
GTM Containers Audited
98%
Tracking Accuracy Rate
40+
Platforms Integrated
5★
Average Client Rating
B2B marketing analytics requires connecting marketing touchpoints to CRM outcomes — something that's impossible without combining data in BigQuery. We build B2B lead analytics: lead volume by source and campaign, MQL to SQL to opportunity conversion rates, average sales cycle length by channel, and revenue attribution from marketing-sourced pipeline. This gives B2B marketers a clear picture of what's actually driving revenue, not just leads.

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What's Included in This Service

Everything you need for accurate, reliable tracking — delivered end-to-end.

CRM + marketing data integration in BigQuery

Lead volume and quality by source queries

MQL → SQL → opportunity funnel queries

Sales cycle length analysis

Marketing-sourced revenue attribution

CAC and pipeline ROI calculation

How We Work

Our proven 4-step process delivers results every time.

01

Discovery & Audit

We review your existing tracking setup, identify gaps and issues, and define the exact scope of work needed.

02

Implementation Plan

We design the data layer schema, tag architecture, and consent configuration before touching anything.

03

Build & QA

All tags, triggers, and variables are built in a GTM workspace and verified in Preview mode before publishing.

04

Verify & Handover

Test conversions, GA4 DebugView confirmation, and full documentation handed to your team.

Why Choose Adslytics?

Google Tag Manager Experts Only

Our GTM experts focus exclusively on GTM, GA4, and conversion tracking — not generalist digital marketing.

Data-Verified Results

Every implementation is cross-referenced against backend data — not just assumed to be working.

Full Documentation

You receive a complete implementation specification — not a black box you are dependent on us to maintain.

Fast Turnaround

Most setups and audits are delivered within 2–5 business days, not weeks.

What Our Clients Say

Real results from real businesses.

"Adslytics did a great job with our GA4 analysis and report. They were able to put complex analytics data into a very understandable document for our client. Highly recommend!"

Eric H.

Digital Agency Owner

"The team was quick with responses, very knowledgeable about issues, and helpful throughout the process. I appreciated their work habits and would hire Adslytics again."

Nick T.

Marketing Manager

"Adslytics is a very professional agency that managed our project successfully. They delivered exactly what was promised and I will definitely hire them again in the future!"

Hady M.

E-commerce Business Owner

Ready to Get Started with B2B Lead Analytics in BigQuery?

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Frequently Asked Questions

CRM reports show pipeline and sales data. BigQuery combines this with your marketing cost and GA4 touchpoint data to show which marketing activities actually create revenue, not just leads.
By applying your MQL criteria (lead score threshold, specific form type, ICP match) as SQL filters on the CRM lead records. We build parameterised queries that apply these rules consistently.
Yes — by joining CRM opportunity stages to the UTM source/campaign from the original lead, you can compare the opportunity-to-win rate and average deal size per campaign.
By filtering CRM deals where the lead source is marketing (as opposed to inbound direct, partner referral, etc.) and summing deal values. We build flexible attribution models that handle multi-touch scenarios.
Days from lead creation to MQL, MQL to opportunity, opportunity to close-won. Tracking these over time and by channel identifies where pipeline velocity is improving or slowing.

Related Services

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B2B Lead Analytics in BigQuery — Done Right, First Time.

Stop losing revenue to broken tracking. Get it fixed today.

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Business Hours

Our support Hotline is available 24 Hours

Toll Free

+1 (818) 245-8385