Analytics & Tracking Blog
Expert guides on GTM, GA4, conversion tracking, server-side tagging, and data-driven marketing.
How to Track Feature Adoption in Your Product
Learn how to measure feature adoption rates, track feature usage depth, and use product analytics to prioritize which features to improve or sunset.
User Retention Analysis: How to Measure and Improve Retention
Learn how to measure Day 1, Day 7, and Day 30 user retention in product analytics, analyze retention curves, and identify what drives users to return.
Designing a Product Analytics Event Taxonomy That Scales
Learn how to design a product analytics event taxonomy with consistent naming conventions, property schemas, and governance that scales as your product grows.
Setting Up Amplitude: A Guide for Product and Engineering Teams
Learn how to set up Amplitude product analytics with proper event tracking, user properties, and behavioral cohorts for SaaS and mobile apps.
Mixpanel Setup Guide: Events, Properties, and User Identification
Complete Mixpanel setup guide covering event tracking, user identification, super properties, and best practices for SaaS and app analytics.
What Is Product Analytics? A Complete Introduction for Product Teams
Learn what product analytics is, how it differs from web analytics, and how SaaS and app teams use it to understand user behavior and drive growth.
Using Google Sheets as a Looker Studio Data Source
Connect Google Sheets to Looker Studio to build dashboards from manual data, CSV imports, or API feeds that don't have native connectors.
Advanced Looker Studio Features Every Power User Should Know
Explore advanced Looker Studio features including community visualizations, parameters, URL parameters, report linking, and custom data connectors.
Mobile App Analytics Dashboard in Looker Studio
Build a mobile app analytics dashboard in Looker Studio using Firebase and GA4 for Apps data to track retention, engagement, and revenue metrics.
Managing Data Freshness in Looker Studio Dashboards
Understand Looker Studio data refresh schedules, cache settings, and how to ensure your dashboards always show current and accurate marketing data.
Building an Executive Marketing KPI Dashboard in Looker Studio
Design a clean executive-level marketing KPI dashboard in Looker Studio that communicates business performance to leadership without information overload.
Social Media Analytics Dashboard in Looker Studio
Build a social media analytics dashboard in Looker Studio tracking engagement, reach, and conversion metrics across Facebook, Instagram, and LinkedIn.