GTM Data Layer

Server-Side Data Layer Setup

Bridge your client-side data layer to server-side event delivery

Extend your GTM data layer to server-side tracking. Route data layer events through server-side GTM container for CAPI, GA4 server-side, and privacy-safe tracking.

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A server-side data layer extends your client-side GTM implementation into a server-side container, enabling server-to-server delivery of events to GA4, Meta CAPI, Google Ads enhanced conversions, and other platforms — without browser restrictions. We configure the web-to-server event routing, set up server-side tags for all your platforms, enrich server-side events with backend data unavailable in the browser, and implement a unified tracking architecture that operates reliably regardless of browser restrictions.

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What's Included

Every deliverable you receive as part of this service.

Web container → server container event routing
Server-side GA4 event delivery
CAPI events from server container
Server-side data enrichment with backend data
Platform tag configuration in server container
Privacy-safe tracking architecture

Frequently Asked Questions

Common questions about Server-Side Data Layer Setup.

Related Data Layer Services

Explore our full range of related services.

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Stop guessing which ads drive results. We specialise in GTM, Google Tag Manager, Google Ads, Meta Pixel, and Server-Side Tracking to make your data insightful and maximise your marketing ROI.

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