GTM Data Layer

GTM Data Layer Video Tracking

Comprehensive video engagement tracking through GTM data layer

Track video views, completion rates, and engagement with GTM data layer events. Set up YouTube, Vimeo, and custom HTML5 video tracking in Google Tag Manager.

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Video engagement data — play rate, watch depth, completion rate — helps you understand which content resonates and how video influences conversion. We implement data layer events for all major video platforms: YouTube (via GTM's built-in trigger enhanced with data layer enrichment), Vimeo via their SDK, and custom HTML5 video players — pushing structured events with video title, duration, percentage watched, and whether the video was the primary content or an embedded supplementary element.

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What's Included

Every deliverable you receive as part of this service.

YouTube video tracking via GTM + data layer
Vimeo Player SDK data layer integration
HTML5 video element event listeners
Progress events (25%, 50%, 75%, 100%)
Video metadata in events (title, duration, URL)
Play, pause, seek, and completion events

Frequently Asked Questions

Common questions about GTM Data Layer Video Tracking.

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Stop guessing which ads drive results. We specialise in GTM, Google Tag Manager, Google Ads, Meta Pixel, and Server-Side Tracking to make your data insightful and maximise your marketing ROI.

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