GTM Data Layer
GTM Data Layer with Consent Mode v2
Consent-aware data layer for GDPR-compliant GTM tracking
Integrate your GTM data layer with Consent Mode v2. Pass consent status as data layer variables to control tag firing and comply with GDPR requirements.
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Google Consent Mode v2 requires specific signal handling in your GTM container — and the most reliable way to implement this is through your data layer, where consent status is a first-class variable. We integrate your CMP (OneTrust, Cookiebot, Usercentrics, etc.) with your GTM data layer to push consent status as structured data, configure Consent Mode v2 commands in GTM, set up consent-based tag triggers, and ensure analytics consent, advertising consent, and data processing signals are correctly routed.
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What's Included
Every deliverable you receive as part of this service.
CMP consent signal → data layer push
Consent Mode v2 command configuration in GTM
Analytics storage and ad storage consent signals
Tag firing rules based on consent status
Consent update event handling
Consent Mode reporting and gap analysis
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