GTM Data Layer

GTM Data Layer for Enhanced Conversions

Data layer setup for Google Ads Enhanced Conversions

Set up Google Ads Enhanced Conversions via GTM data layer. Pass hashed customer data for improved conversion matching and recover lost attribution from iOS and cookies.

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Google Ads Enhanced Conversions improve conversion accuracy by matching hashed customer data (email, phone, name, address) from your data layer against signed-in Google accounts. When browser cookies are blocked, Enhanced Conversions recovers attribution that would otherwise be lost. We implement the Enhanced Conversions data layer using Google's recommended format, hash customer data appropriately, configure the GTM Enhanced Conversions tag, and validate recovery rates.

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What's Included

Every deliverable you receive as part of this service.

Enhanced Conversions data layer variable setup
SHA-256 hashing in GTM or server-side
Email, phone, name, address field configuration
GTM Enhanced Conversions tag configuration
Conversion match rate monitoring
Enhanced Conversions vs. standard comparison

Frequently Asked Questions

Common questions about GTM Data Layer for Enhanced Conversions.

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