GTM Data Layer

GTM Data Layer for WordPress

Structured data layer for WordPress sites and lead generation pages

Build a GTM data layer for your WordPress website. Track lead form submissions, page views, scroll depth, and custom interactions for all your marketing tags.

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WordPress sites — whether B2B lead generation, SaaS landing pages, or content platforms — need a structured data layer to power GA4 events, Meta Pixel tracking, and marketing optimisation tags. We implement a WordPress data layer that covers page metadata (post type, category, author), user status (logged in, user ID), form submissions (Contact Form 7, Gravity Forms, Ninja Forms), and any custom interactions relevant to your conversion goals.

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What's Included

Every deliverable you receive as part of this service.

WordPress page metadata in data layer (post type, category, tags)
User status and login state data
Form submission events for major form plugins
Scroll depth and engagement events
Search query data layer push
Custom post type and taxonomy variables

Frequently Asked Questions

Common questions about GTM Data Layer for WordPress.

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Unlock Accurate Tracking That Drives More Revenue

Stop guessing which ads drive results. We specialise in GTM, Google Tag Manager, Google Ads, Meta Pixel, and Server-Side Tracking to make your data insightful and maximise your marketing ROI.

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