GTM Data Layer

GTM Data Layer Custom Dimensions & Metrics

Business-specific data layer variables for GA4 custom dimensions

Set up custom dimensions and metrics in your GTM data layer. Pass business-specific data to GA4 for segmented analytics reporting and audience building.

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Custom dimensions and metrics allow you to segment GA4 reports by data points unique to your business — subscription plan, product category, user role, A/B test variant, page template, or any other dimension that matters to your analysis. We design and implement the data layer variables that carry this data, create the corresponding custom dimensions in GA4, and configure GTM to pass them with every event so your reports can be segmented exactly as your business needs.

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What's Included

Every deliverable you receive as part of this service.

Custom dimension design and naming convention
Data layer variable definition and implementation
GA4 Custom Dimension creation and configuration
Event-scoped and user-scoped dimension setup
Custom metric implementation (e.g., article read %, cart value)
Report and exploration setup using custom dimensions

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Common questions about GTM Data Layer Custom Dimensions & Metrics.

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