GTM Data Layer
GTM Data Layer for Magento 2
Enterprise data layer implementation for Magento 2 stores
Build a production-grade GTM data layer for Magento 2. Enable ecommerce event tracking for GA4, Meta Pixel, and Google Ads on your Magento store.
200+
Data Layers Built
100%
Event Accuracy
All Platforms
Covered
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Magento 2's complex product structures — configurable products, bundle products, grouped products, multi-store setups — require an equally sophisticated data layer implementation. We build a Magento 2 data layer module using the Observer pattern to push structured ecommerce events at every funnel stage, with support for all product types, multiple store views, multi-currency scenarios, and the full GA4 ecommerce event schema.
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Expert implementation — free consultation, fast turnaround.
What's Included
Every deliverable you receive as part of this service.
Magento 2 module for data layer events
All product types (simple, configurable, bundle, grouped)
Multi-store and multi-currency support
Guest and logged-in customer handling
Checkout step events (address, shipping, payment)
Order confirmation with revenue and item data
Frequently Asked Questions
Common questions about GTM Data Layer for Magento 2.
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Unlock Accurate Tracking That Drives More Revenue
Stop guessing which ads drive results. We specialise in GTM, Google Tag Manager, Google Ads, Meta Pixel, and Server-Side Tracking to make your data insightful and maximise your marketing ROI.
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