Marketing Analytics

Customer Acquisition Analytics

Comprehensive CAC analysis and acquisition channel efficiency analytics

Analyse customer acquisition performance across all channels. Calculate true CAC by channel, payback period, and LTV:CAC ratio for data-driven acquisition decisions.

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Analytics ROI

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Customer Acquisition Cost (CAC) is one of the most important metrics in any business, but most organisations calculate it incorrectly — blending all marketing costs into one CAC figure that masks enormous variation between channels. We build true channel-level CAC analysis: separating acquisition costs by channel, calculating payback periods based on product margins, and computing LTV:CAC ratios that determine which channels are sustainable growth engines vs. money pits.

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What's Included

Every deliverable you receive as part of this service.

True CAC calculation by channel (not blended)

Payback period calculation per channel

LTV:CAC ratio analysis

New customer cohort CAC trend over time

Blended vs. paid CAC comparison

CAC efficiency improvement recommendations

Frequently Asked Questions

Common questions about Customer Acquisition Analytics.

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