Marketing Analytics Hiring and Team Structure Advisory

Building an in-house marketing analytics capability requires getting the team structure and role definitions right — hiring a 'data scientist' when you need an 'analytics engineer' is an expensive mistake. We provide advisory on analytics team building: defining the roles you need based on your analytics maturity and goals, writing role specifications, advising on the hiring process (including technical assessment design), and recommending the organisational structure that embeds analytics effectively in marketing.