Marketing Analytics

Marketing Budget Optimisation Consulting

Data-driven marketing budget allocation to maximise revenue per pound spent

Optimise your marketing budget allocation with data. Analyse channel efficiency, ROAS by channel, and build a budget allocation model based on marginal returns.

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300+

Clients Advised

10x

Analytics ROI

All Channels

Measured

Average Client Rating

Marketing budget allocation decisions are often made based on gut feel, historical inertia, or who shouts loudest in meetings. Data-driven budget optimisation replaces this with marginal return analysis: understanding the relationship between spend and revenue in each channel, identifying diminishing returns thresholds, and reallocating from saturated channels to under-invested ones. We build the analytical framework and run the analysis that drives better budget decisions.

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What's Included

Every deliverable you receive as part of this service.

Channel-level ROAS and CPA analysis

Marginal return curve modelling per channel

Budget scenario modelling (what if we shifted 20% from X to Y?)

Media mix modelling introduction

Budget allocation recommendation report

Reallocation impact measurement framework

Frequently Asked Questions

Common questions about Marketing Budget Optimisation Consulting.

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