Marketing Analytics

Marketing Channel Performance Benchmarking

Compare your marketing performance against industry benchmarks

Benchmark your marketing channel performance against industry standards. Compare CTR, CPM, CPC, conversion rates, and ROAS to identify underperforming channels.

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300+

Clients Advised

10x

Analytics ROI

All Channels

Measured

Average Client Rating

Are your Google Ads CTRs good or poor? Is your email open rate competitive? Are your Meta Ads CPMs high or normal for your industry? Without benchmarks, you can't answer these questions — you're optimising in the dark. We provide industry benchmark data for your specific sector and marketing channels, compare your current performance to these benchmarks, identify the largest performance gaps, and prioritise optimisation work around the gaps with the highest revenue impact.

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What's Included

Every deliverable you receive as part of this service.

Industry-specific benchmark data per channel

Current performance vs. benchmark comparison

Performance gap size and revenue impact analysis

Peer group comparison methodology

Improvement priority ranking by revenue impact

Benchmark tracking over time

Frequently Asked Questions

Common questions about Marketing Channel Performance Benchmarking.

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