Consent Mode v2

Consent Mode v2 Conversion Modelling Setup

Enable and optimise Google's conversion modelling through Consent Mode

Enable Google's conversion modelling with Consent Mode v2. Configure modelled conversions in GA4 and Google Ads to maintain performance visibility for non-consenting users.

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Google's conversion modelling fills the data gap left by users who decline consent — statistically estimating their conversions based on behaviour patterns from consenting users. But modelling only works correctly when Consent Mode is implemented properly. We configure Consent Mode v2 specifically to maximise modelling accuracy: ensuring sufficient consented user data, correct consent signal transmission, and proper Google Ads and GA4 conversion action configuration that works with modelled data.

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What's Included

Every deliverable you receive as part of this service.

Consent Mode v2 setup for maximum modelling accuracy

GA4 modelling prerequisites verification

Google Ads conversion action modelling configuration

Consented conversion rate baseline analysis

Modelled vs. observed conversion comparison report

Modelling impact on smart bidding assessment

Frequently Asked Questions

Common questions about Consent Mode v2 Conversion Modelling Setup.

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