Facebook Conversions API

Facebook CAPI Search Event Tracking

Server-side on-site search tracking for Meta audience signals

Track on-site search events via Facebook Conversion API server-side. Send Search events to Meta for intent-based audience building and campaign optimisation.

500+

CAPI Implementations

40%

Avg Conversion Recovery

iOS 14+

Tracking Restored

5★

Average Client Rating

On-site search is a strong intent signal — users who search for specific products or topics are significantly more likely to convert. Tracking Search events via CAPI gives Meta insight into what your highest-intent visitors are looking for, enabling smarter audience targeting and campaign optimisation. We implement server-side Search event tracking with search terms, result counts, and category data as custom parameters.

Ready to Recover Your Facebook Ad Data?

Server-side CAPI setup — free consultation, fast turnaround.

What's Included

Every deliverable you receive as part of this service.

Server-side Search event on query submission
Search term capture as custom parameter
Result count and category data
High-intent search audience building
Null-result search tracking for content gap insights
Deduplication with browser pixel search events

How We Work

A clear, transparent process from first contact to handover.

01

Audit & Planning

We audit your existing pixel setup, identify data gaps caused by iOS and ad blockers, and design the optimal CAPI architecture.

02

Implementation

We configure the Conversions API with proper event deduplication, advanced matching, and your preferred hosting method (GTM, Stape, or direct API).

03

Testing & Validation

Events are validated in Meta's Events Manager, including event quality scores, deduplication accuracy, and match rate checks.

04

Handover

Full documentation of your CAPI setup, including architecture diagrams, event mapping, and a monitoring guide for your team.

Why Choose Adslytics?

What makes our Conversions API service different.

CAPI Specialists

We specialise in server-side tracking and Conversions API implementation — not generic digital marketing. Every setup is built by a specialist.

Event Quality Focused

We don't just make events fire — we optimise Event Match Quality scores to maximise attribution and ad delivery performance.

Deduplication Handled

We implement proper event deduplication so your conversion data is accurate — not inflated from both pixel and CAPI firing the same event.

Fast Delivery

Most CAPI implementations are live within 5–10 business days, with a clear timeline agreed at the start of every engagement.

Frequently Asked Questions

Common questions about Facebook CAPI Search Event Tracking.

Unlock Accurate Tracking That Drives More Revenue

Stop guessing which ads drive results. We specialise in GTM, Google Tag Manager, Google Ads, Meta Pixel, and Server-Side Tracking to make your data insightful and maximise your marketing ROI.

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Talk to with Us, It's Free

We are always willing to help a client in need and answer any questions or provide guidance. Let us know what you are looking for, and we will develop a unique and bespoke solution for you.

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