Facebook Conversions API

Facebook CAPI Offline Conversions Setup

Connect offline sales and in-store conversions to Meta Ads

Send offline sales and in-store conversions to Meta via Conversion API. Connect your CRM or POS data to Facebook Ads for full-funnel offline attribution.

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500+

CAPI Implementations

40%

Avg Conversion Recovery

iOS 14+

Tracking Restored

5★

Average Client Rating

If your business closes sales offline — via phone, in-store, or through a sales team — those conversions are invisible to your Meta campaigns unless you send them via CAPI. We set up an offline conversion pipeline that connects your CRM, POS system, or sales data to the Meta Conversions API, sending purchase or lead events with hashed customer data so Meta can match them to the original ad click or view that drove the customer.

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Server-side CAPI setup — free consultation, fast turnaround.

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What's Included

Every deliverable you receive as part of this service.

CRM or POS → CAPI offline event pipeline

Hashed customer matching for attribution

Delayed conversion upload (days or weeks after click)

Sales team and call centre conversion tracking

Offline purchase value reporting in Meta Ads

Attribution window configuration for offline sales cycles

How We Work

A clear, transparent process from first contact to handover.

Audit & Planning

We audit your existing pixel setup, identify data gaps caused by iOS and ad blockers, and design the optimal CAPI architecture.

Implementation

We configure the Conversions API with proper event deduplication, advanced matching, and your preferred hosting method (GTM, Stape, or direct API).

Testing & Validation

Events are validated in Meta's Events Manager, including event quality scores, deduplication accuracy, and match rate checks.

Handover

Full documentation of your CAPI setup, including architecture diagrams, event mapping, and a monitoring guide for your team.

Why Choose Adslytics?

What makes our Conversions API service different.

CAPI Specialists

We specialise in server-side tracking and Conversions API implementation — not generic digital marketing. Every setup is built by a specialist.

Event Quality Focused

We don't just make events fire — we optimise Event Match Quality scores to maximise attribution and ad delivery performance.

Deduplication Handled

We implement proper event deduplication so your conversion data is accurate — not inflated from both pixel and CAPI firing the same event.

Fast Delivery

Most CAPI implementations are live within 5–10 business days, with a clear timeline agreed at the start of every engagement.

Frequently Asked Questions

Common questions about Facebook CAPI Offline Conversions Setup.

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Explore our full Facebook Conversions API service range.

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Unlock Accurate Tracking That Drives More Revenue

Stop guessing which ads drive results. We specialise in GTM, Google Tag Manager, Google Ads, Meta Pixel, and Server-Side Tracking to make your data insightful and maximise your marketing ROI.

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