Facebook Conversions API

Facebook CAPI via Google Tag Manager

Route Meta CAPI events through your server-side GTM container

Send Facebook Conversion API events through Google Tag Manager server-side container. Set up Meta CAPI via sGTM for accurate, deduplicated conversion tracking.

500+

CAPI Implementations

40%

Avg Conversion Recovery

iOS 14+

Tracking Restored

5★

Average Client Rating

If you're already running a server-side Google Tag Manager container, it's the ideal relay for Facebook Conversion API events. We configure a CAPI client tag in your sGTM container that receives events forwarded from your web container and sends them to Meta's Conversions API — with proper deduplication, advanced matching, and event parameter enrichment from your data layer. This approach centralises all server-to-server tracking in one place and gives you full control over what data leaves your infrastructure.

Ready to Recover Your Facebook Ad Data?

Server-side CAPI setup — free consultation, fast turnaround.

What's Included

Every deliverable you receive as part of this service.

CAPI client tag configuration in sGTM
Web GTM → sGTM → Meta CAPI event routing
Event deduplication via fbp/fbc cookies
Advanced matching enrichment in sGTM
Custom event mapping and parameter transformation
Preview and debug mode testing

How We Work

A clear, transparent process from first contact to handover.

01

Audit & Planning

We audit your existing pixel setup, identify data gaps caused by iOS and ad blockers, and design the optimal CAPI architecture.

02

Implementation

We configure the Conversions API with proper event deduplication, advanced matching, and your preferred hosting method (GTM, Stape, or direct API).

03

Testing & Validation

Events are validated in Meta's Events Manager, including event quality scores, deduplication accuracy, and match rate checks.

04

Handover

Full documentation of your CAPI setup, including architecture diagrams, event mapping, and a monitoring guide for your team.

Why Choose Adslytics?

What makes our Conversions API service different.

CAPI Specialists

We specialise in server-side tracking and Conversions API implementation — not generic digital marketing. Every setup is built by a specialist.

Event Quality Focused

We don't just make events fire — we optimise Event Match Quality scores to maximise attribution and ad delivery performance.

Deduplication Handled

We implement proper event deduplication so your conversion data is accurate — not inflated from both pixel and CAPI firing the same event.

Fast Delivery

Most CAPI implementations are live within 5–10 business days, with a clear timeline agreed at the start of every engagement.

Frequently Asked Questions

Common questions about Facebook CAPI via Google Tag Manager.

Unlock Accurate Tracking That Drives More Revenue

Stop guessing which ads drive results. We specialise in GTM, Google Tag Manager, Google Ads, Meta Pixel, and Server-Side Tracking to make your data insightful and maximise your marketing ROI.

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We are always willing to help a client in need and answer any questions or provide guidance. Let us know what you are looking for, and we will develop a unique and bespoke solution for you.

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