Facebook Conversions API
Facebook CAPI Custom Events Setup
Track unique business events server-side with Meta CAPI custom events
Create and track custom conversion events via Facebook Conversion API. Define business-specific events beyond standard Meta events for granular campaign optimisation.
500+
CAPI Implementations
40%
Avg Conversion Recovery
iOS 14+
Tracking Restored
5★
Average Client Rating
Ready to Recover Your Facebook Ad Data?
Server-side CAPI setup — free consultation, fast turnaround.
What's Included
Every deliverable you receive as part of this service.
How We Work
A clear, transparent process from first contact to handover.
Audit & Planning
We audit your existing pixel setup, identify data gaps caused by iOS and ad blockers, and design the optimal CAPI architecture.
Implementation
We configure the Conversions API with proper event deduplication, advanced matching, and your preferred hosting method (GTM, Stape, or direct API).
Testing & Validation
Events are validated in Meta's Events Manager, including event quality scores, deduplication accuracy, and match rate checks.
Handover
Full documentation of your CAPI setup, including architecture diagrams, event mapping, and a monitoring guide for your team.
Why Choose Adslytics?
What makes our Conversions API service different.
CAPI Specialists
We specialise in server-side tracking and Conversions API implementation — not generic digital marketing. Every setup is built by a specialist.
Event Quality Focused
We don't just make events fire — we optimise Event Match Quality scores to maximise attribution and ad delivery performance.
Deduplication Handled
We implement proper event deduplication so your conversion data is accurate — not inflated from both pixel and CAPI firing the same event.
Fast Delivery
Most CAPI implementations are live within 5–10 business days, with a clear timeline agreed at the start of every engagement.
Frequently Asked Questions
Common questions about Facebook CAPI Custom Events Setup.
Related CAPI Services
Explore our full Facebook Conversions API service range.
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