Facebook Conversions API

Facebook CAPI Attribution Reporting Setup

Configure and understand Meta Ads attribution with CAPI data

Configure Meta Ads attribution reporting with Conversion API. Set up the right attribution windows, conversion events, and compare CAPI vs pixel attribution models.

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Understanding what Meta Ads attribution actually means — and how to configure it correctly for your business — is essential for making good budget decisions. With CAPI providing richer event data, we configure your attribution windows, select the right optimisation events, set up Conversions API attribution in Business Manager, and build a reporting framework that accurately represents your Meta Ads impact alongside your other marketing channels.

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Server-side CAPI setup — free consultation, fast turnaround.

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What's Included

Every deliverable you receive as part of this service.

Attribution window configuration (1-day, 7-day click, 1-day view)
Conversion event selection for optimisation vs reporting
CAPI vs pixel attribution comparison analysis
Meta Ads attribution vs Google Analytics reconciliation
Custom conversion events for business-specific attribution
Attribution reporting dashboard setup

How We Work

A clear, transparent process from first contact to handover.

01

Audit & Planning

We audit your existing pixel setup, identify data gaps caused by iOS and ad blockers, and design the optimal CAPI architecture.

02

Implementation

We configure the Conversions API with proper event deduplication, advanced matching, and your preferred hosting method (GTM, Stape, or direct API).

03

Testing & Validation

Events are validated in Meta's Events Manager, including event quality scores, deduplication accuracy, and match rate checks.

04

Handover

Full documentation of your CAPI setup, including architecture diagrams, event mapping, and a monitoring guide for your team.

Why Choose Adslytics?

What makes our Conversions API service different.

CAPI Specialists

We specialise in server-side tracking and Conversions API implementation — not generic digital marketing. Every setup is built by a specialist.

Event Quality Focused

We don't just make events fire — we optimise Event Match Quality scores to maximise attribution and ad delivery performance.

Deduplication Handled

We implement proper event deduplication so your conversion data is accurate — not inflated from both pixel and CAPI firing the same event.

Fast Delivery

Most CAPI implementations are live within 5–10 business days, with a clear timeline agreed at the start of every engagement.

Frequently Asked Questions

Common questions about Facebook CAPI Attribution Reporting Setup.

Related CAPI Services

Explore our full Facebook Conversions API service range.

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Unlock Accurate Tracking That Drives More Revenue

Stop guessing which ads drive results. We specialise in GTM, Google Tag Manager, Google Ads, Meta Pixel, and Server-Side Tracking to make your data insightful and maximise your marketing ROI.

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We are always willing to help a client in need and answer any questions or provide guidance. Let us know what you are looking for, and we will develop a unique and bespoke solution for you.

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