Facebook Conversions API

Facebook CAPI Mobile App Events

Server-side Meta tracking for mobile app conversions

Send mobile app conversion events to Meta via Conversion API server-side. Bypass iOS ATT restrictions by sending app events from your server, not the device.

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500+

CAPI Implementations

40%

Avg Conversion Recovery

iOS 14+

Tracking Restored

5★

Average Client Rating

Mobile app advertisers have been hit hardest by iOS 14's App Tracking Transparency. Meta's App Events from the SDK are subject to ATT opt-out, but server-to-server CAPI events from your app backend are not. We implement an app-to-server-to-Meta event pipeline where your mobile apps send conversion data to your backend, which then forwards it to the Meta Conversions API — recovering in-app purchase data, registrations, and custom events that iOS ATT has made invisible.

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Server-side CAPI setup — free consultation, fast turnaround.

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What's Included

Every deliverable you receive as part of this service.

App-to-server event collection endpoint
Server → CAPI event forwarding pipeline
In-app purchase event with revenue data
App registration and login events
Custom in-app action events
App event deduplication with SDK events

How We Work

A clear, transparent process from first contact to handover.

01

Audit & Planning

We audit your existing pixel setup, identify data gaps caused by iOS and ad blockers, and design the optimal CAPI architecture.

02

Implementation

We configure the Conversions API with proper event deduplication, advanced matching, and your preferred hosting method (GTM, Stape, or direct API).

03

Testing & Validation

Events are validated in Meta's Events Manager, including event quality scores, deduplication accuracy, and match rate checks.

04

Handover

Full documentation of your CAPI setup, including architecture diagrams, event mapping, and a monitoring guide for your team.

Why Choose Adslytics?

What makes our Conversions API service different.

CAPI Specialists

We specialise in server-side tracking and Conversions API implementation — not generic digital marketing. Every setup is built by a specialist.

Event Quality Focused

We don't just make events fire — we optimise Event Match Quality scores to maximise attribution and ad delivery performance.

Deduplication Handled

We implement proper event deduplication so your conversion data is accurate — not inflated from both pixel and CAPI firing the same event.

Fast Delivery

Most CAPI implementations are live within 5–10 business days, with a clear timeline agreed at the start of every engagement.

Frequently Asked Questions

Common questions about Facebook CAPI Mobile App Events.

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Explore our full Facebook Conversions API service range.

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Unlock Accurate Tracking That Drives More Revenue

Stop guessing which ads drive results. We specialise in GTM, Google Tag Manager, Google Ads, Meta Pixel, and Server-Side Tracking to make your data insightful and maximise your marketing ROI.

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We are always willing to help a client in need and answer any questions or provide guidance. Let us know what you are looking for, and we will develop a unique and bespoke solution for you.

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