Server-Side Tracking

Meta CAPI Setup

Server-side event delivery to Facebook and Instagram via CAPI.

Professional Meta Conversions API setup to send server-side events to Facebook and Instagram, improving attribution and recovering lost iOS conversions.

500+

Tracking Implementations

99%

Event Delivery Rate

40+

Platforms Integrated

5★

Average Client Rating

Meta's Conversions API (CAPI) enables you to send conversion events directly from your server to Meta's ad infrastructure. This bypasses iOS 14+ restrictions and ad blockers, recovering lost conversions and improving the quality of data available to Meta's campaign optimisation algorithms. Adslytics handles the full CAPI implementation.

Ready to Upgrade Your Tracking?

Expert server-side tracking — free consultation, fast implementation.

What's Included

Every deliverable you receive as part of this service.

Meta Conversions API (CAPI) setup
Pixel event deduplication (event_id)
Purchase, lead, and custom event mapping
Hashed user data (email, phone, IP, name)
FBCLID first-party cookie capture
Event Match Quality (EMQ) optimisation
Test Events tool validation
Aggregated Event Measurement (AEM) setup
Consent-aware event firing
Implementation documentation

How We Work

A clear, transparent process from first contact to handover.

01

Discovery & Audit

We review your existing setup, identify data loss sources, and design the right server-side architecture for your needs.

02

Container & Pipeline Setup

We provision the server container, configure cloud hosting, and build the full data pipeline from browser to server to ad platforms.

03

Tag Migration & QA

All tags are migrated or built server-side, validated in preview mode, and tested with real events across browsers and devices.

04

Verify & Handover

Data parity is confirmed, documentation is delivered, and your team is briefed on the new setup.

Why Choose Adslytics

What makes our server-side tracking work different.

SST Specialists

We focus on server-side tracking exclusively — not generalist digital marketing. Every implementation is built by a specialist.

Data-Verified Results

Every implementation is cross-checked against real event counts — not just assumed to be working based on a green light in GTM.

Full Documentation

Complete written handover covering every tag, variable, data flow, and cloud configuration — so you own your setup.

Fast Turnaround

Most server-side tracking implementations are delivered within 2–5 business days, not weeks.

Not sure where to start?

Book a free 30-minute strategy call with our server-side tracking specialist.

Frequently Asked Questions

Everything you need to know about Meta CAPI Setup.

Unlock Accurate Tracking That Drives More Revenue

Stop guessing which ads drive results. We specialise in GTM, Google Tag Manager, Google Ads, Meta Pixel, and Server-Side Tracking to make your data insightful and maximise your marketing ROI.

Or Talk To An Expert: (866) 484-1706

More Server-Side Tracking Services

Explore our complete range of server-side tracking and measurement services.

Server-Side Tracking

Accurate, privacy-safe tracking via your own server container.

Server-Side Tagging Setup

Route all your marketing tags server-side for cleaner, more reliable data.

Server-Side Google Tag Manager

Full GTM server container setup, migration, and management.

GTM Server-Side Implementation

End-to-end GTM server-side implementation by tracking specialists.

Server-Side GTM Migration

Migrate from client-side GTM to server-side tracking safely.

Server-Side Conversion Tracking

Recover lost conversions with server-side event delivery.

Enhanced Conversions Server-Side

Boost Google Ads attribution accuracy with server-side enhanced conversions.

Google Ads Server-Side Tracking

Server-side conversion tracking for Google Ads campaigns.

Facebook Server-Side Tracking

Meta Conversions API setup for accurate Facebook and Instagram ad tracking.

Server-Side GA4 Tracking

GA4 data collection via server-side GTM for more complete analytics.

Server-Side E-commerce Tracking

Reliable purchase and revenue tracking via your server, not the browser.

Server-Side Shopify Tracking

Accurate purchase tracking for Shopify stores using server-side events.

Server-Side WooCommerce Tracking

Server-side purchase event tracking for WooCommerce stores.

First-Party Data Tracking

Own your measurement data with first-party tracking strategy and implementation.

Cookieless Tracking Setup

Measure website performance accurately without relying on third-party cookies.

Server-Side Pixel Tracking

Move your ad platform pixels server-side for better data quality.

Server-Side TikTok Tracking

TikTok Events API setup for more complete conversion data.

Server-Side LinkedIn Tracking

LinkedIn Conversions API setup for B2B server-side event tracking.

Talk to with Us, It's Free

We are always willing to help a client in need and answer any questions or provide guidance. Let us know what you are looking for, and we will develop a unique and bespoke solution for you.

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