Google Tag Manager Expert Services

Meta CAPI Setup

Server-side event delivery to Facebook and Instagram via CAPI.

Professional Meta Conversions API setup to send server-side events to Facebook and Instagram, improving attribution and recovering lost iOS conversions.

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Top Rated Plus on Upwork 98% Job Success Score 232+ Projects Completed $100K+ Total Earnings
200+
GTM Containers Audited
98%
Tracking Accuracy Rate
40+
Platforms Integrated
5★
Average Client Rating
Meta's Conversions API (CAPI) enables you to send conversion events directly from your server to Meta's ad infrastructure. This bypasses iOS 14+ restrictions and ad blockers, recovering lost conversions and improving the quality of data available to Meta's campaign optimisation algorithms. Adslytics handles the full CAPI implementation.

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What's Included in This Service

Everything you need for accurate, reliable tracking — delivered end-to-end.

Meta Conversions API (CAPI) setup

Pixel event deduplication (event_id)

Purchase, lead, and custom event mapping

Hashed user data (email, phone, IP, name)

FBCLID first-party cookie capture

Event Match Quality (EMQ) optimisation

Test Events tool validation

Aggregated Event Measurement (AEM) setup

Consent-aware event firing

Implementation documentation

How We Work

Our proven 4-step process delivers results every time.

01

Discovery & Audit

We review your existing tracking setup, identify gaps and issues, and define the exact scope of work needed.

02

Implementation Plan

We design the data layer schema, tag architecture, and consent configuration before touching anything.

03

Build & QA

All tags, triggers, and variables are built in a GTM workspace and verified in Preview mode before publishing.

04

Verify & Handover

Test conversions, GA4 DebugView confirmation, and full documentation handed to your team.

Why Choose Adslytics?

Google Tag Manager Experts Only

Our GTM experts focus exclusively on GTM, GA4, and conversion tracking — not generalist digital marketing.

Data-Verified Results

Every implementation is cross-referenced against backend data — not just assumed to be working.

Full Documentation

You receive a complete implementation specification — not a black box you are dependent on us to maintain.

Fast Turnaround

Most setups and audits are delivered within 2–5 business days, not weeks.

What Our Clients Say

Real results from real businesses.

"Adslytics did a great job with our GA4 analysis and report. They were able to put complex analytics data into a very understandable document for our client. Highly recommend!"

Eric H.

Digital Agency Owner

"The team was quick with responses, very knowledgeable about issues, and helpful throughout the process. I appreciated their work habits and would hire Adslytics again."

Nick T.

Marketing Manager

"Adslytics is a very professional agency that managed our project successfully. They delivered exactly what was promised and I will definitely hire them again in the future!"

Hady M.

E-commerce Business Owner

Ready to Get Started with Meta CAPI Setup?

Get accurate conversion tracking that powers smarter ad decisions. Book a free 30-minute consultation.

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Frequently Asked Questions

Meta's Conversions API is a server-to-server integration that sends events directly from your server to Meta, complementing the browser-based Meta Pixel.
No — we recommend keeping both and using deduplication. The Pixel handles browser-side signals while CAPI fills in the gaps.
Purchase, Lead, CompleteRegistration, AddToCart, ViewContent, and any custom event you define.
By passing as many hashed customer data signals as possible — email, phone, name, city, state, zip — which Meta uses to match events to user accounts.
Meta's Click ID appended to landing page URLs when a user clicks an ad. Capturing it first-party improves attribution accuracy via CAPI.
Usually within 24–48 hours. Campaign performance improvements from better data typically appear within 1–2 weeks as Meta's algorithm adapts.
It's not mandatory but is strongly recommended, especially post-iOS 14. Meta reports that advertisers using CAPI see meaningfully better attribution coverage.
A GTM server container (or a custom backend endpoint) to receive browser events and forward them to Meta's API.
With proper consent management, yes. We implement consent checks so CAPI events only fire after appropriate user consent.
We need your Meta Business Manager access and GTM access. Setup typically takes 1–2 business days.

Related Services

Server-Side Tracking Server-Side Tagging Setup Server-Side Google Tag Manager GTM Server-Side Implementation Server-Side GTM Migration Server-Side Conversion Tracking Enhanced Conversions Server-Side Google Ads Server-Side Tracking Facebook Server-Side Tracking Server-Side GA4 Tracking Server-Side E-commerce Tracking Server-Side Shopify Tracking Server-Side WooCommerce Tracking First-Party Data Tracking Cookieless Tracking Setup Server-Side Pixel Tracking Server-Side TikTok Tracking Server-Side LinkedIn Tracking

Meta CAPI Setup — Done Right, First Time.

Stop losing revenue to broken tracking. Get it fixed today.

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Our support Hotline is available 24 Hours

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