Google Ads Tracking Audit

A Google Ads tracking audit is the systematic examination of everything your current tracking setup measures, how accurately it measures it, and what it's missing. Most Google Ads accounts that haven't been professionally audited have at least one significant tracking issue: a conversion tag firing on wrong pages, duplicate tags from both GTM and direct page injection, a Consent Mode implementation that blocks tags for all users including those who consented, missing enhanced conversions, an attribution model that systematically undervalues upper-funnel campaigns, or GA4 account linking not configured correctly. Any one of these issues affects campaign decisions; several together produce a reporting environment that has little relationship to actual business performance.

Adslytics conducts structured Google Ads tracking audits covering every layer of the measurement stack. We examine all conversion actions defined in the account, audit their tag implementations in GTM or directly on the page, trace the signals in the Google Ads Conversion Actions dashboard, verify Consent Mode configuration, check GA4 account linking and conversion import, review attribution model settings, and cross-reference reported conversion volumes against external business records where accessible. The audit findings are delivered in a prioritised report that distinguishes critical issues (currently causing material measurement errors) from significant improvements (would meaningfully improve measurement quality) from best practice additions (nice to have). Every finding includes a specific recommendation and implementation effort estimate.