Google Ads Scroll Tracking

Google Ads scroll tracking captures how far users scroll through your pages — particularly long-form landing pages, blog content, and product pages — and records scroll depth milestones as Google Ads conversion events. Scroll depth is a strong engagement proxy: a user who scrolls to 75% of a landing page has read through your proposition, reviewed your features, and possibly read testimonials and pricing — they are significantly higher intent than a user who read the headline and bounced. By tracking 50%, 75%, and 90% scroll milestones as secondary conversion actions in Google Ads, you give the bidding algorithm insight into which user segments are genuinely engaging with your content, not just landing on a page.

Adslytics configures Google Ads scroll tracking using GTM's built-in Scroll Depth trigger, which fires at specified percentage thresholds of the document height. We configure the thresholds that are most meaningful for your page length and content structure, create secondary conversion actions in Google Ads for each threshold, and assign conversion values that reflect the increasing intent each depth milestone represents. We also use scroll depth data to build remarketing audiences — users who scrolled to 75% of a pricing page are a distinctly higher-intent audience than users who just visited the page — which can be targeted in Search and Display remarketing campaigns with higher bids or tailored ad messaging.