Google Ads Phone Call Tracking

Google Ads phone call tracking is essential for any business where phone calls are a primary lead source — and for most service businesses, they are. Plumbers, solicitors, dentists, financial advisers, home improvement companies, and hundreds of other service categories generate the majority of their qualified enquiries over the phone. Without phone call tracking, these businesses run Google Ads campaigns that generate calls and revenue, but the Google Ads account sees poor conversion performance — because calls are invisible to a tracking setup that only records form submissions. Smart bidding then undervalues the campaigns and keywords that are actually driving business.

Adslytics implements complete Google Ads phone call tracking across all call paths: call extension conversions (calls made directly from the ad unit in search results, counted when the call exceeds a minimum duration), website call conversions (a dynamic Google Ads forwarding number displayed on your site to users who arrived from a Google Ad, tracking the full call duration and campaign source), and click-to-call conversions (a conversion tag that fires when a mobile user taps a telephone link on your website). Each method captures different call types and provides different call data, and many businesses benefit from using all three. We configure appropriate minimum call durations, attribution windows, and conversion values, and connect call conversions to smart bidding strategies.