Google Ads Lead Tracking

Accurate Google Ads lead tracking is the measurement foundation that determines whether your paid search investment is generating a positive return. For businesses where the primary goal is enquiry volume — contact form submissions, quote requests, phone calls, live chat conversations, appointment bookings — accurate lead tracking provides the conversion signals that smart bidding needs to find more of the right kind of enquiries. Without it, campaigns optimise toward traffic and clicks, with no visibility into which keyword intents and audience segments actually generate qualified leads.

Adslytics implements complete Google Ads lead tracking for all enquiry types: contact form submissions (using thank-you page URL or AJAX success event tracking), phone call conversions (Google Ads forwarding numbers and click-to-call tags), live chat conversions (Intercom, Drift, Zendesk, and custom chat widgets), appointment booking completions (Calendly, Acuity, and custom booking systems), and quote form completions. Each lead type is configured as a named conversion action in Google Ads with appropriate attribution windows, count settings, and conversion values that reflect relative lead quality. The complete setup is tested with live submissions for each form type and documented with the trigger logic and expected data for each conversion action.