Google Ads Event Tracking

Google Ads event tracking captures user interactions on your website — beyond simple page visits — and records them as conversion signals that improve bidding accuracy and audience quality. An event can be any user action: submitting a contact form, clicking a phone number, watching a product video, scrolling to a pricing section, opening a live chat widget, downloading a resource, or interacting with a calculator. When these high-intent events are configured as Google Ads conversion actions (typically secondary, to supplement primary purchase or lead conversions), the algorithm gains a richer understanding of which user segments, keywords, and campaigns attract genuinely engaged visitors.

Adslytics implements Google Ads event tracking via GTM for any interaction your website produces. We start with a tracking audit to identify which events are most predictive of your primary conversion outcomes, then configure GTM triggers for each selected event — click listeners for button events, scroll triggers for depth events, timer triggers for engagement duration, YouTube triggers for video events, and custom JavaScript for platform-specific interactions. Each event is configured as a Google Ads conversion action with appropriate primary/secondary designation and conversion value weighting, tested in Preview mode, and documented. The result is an event tracking setup that gives Google's algorithms a comprehensive view of user intent across your site.