Google Ads Enhanced Conversions

Google Ads enhanced conversions are the most impactful measurement improvement available to Google Ads advertisers today. As third-party cookies disappear and browser privacy restrictions expand, the gap between actual conversions and Google Ads-attributed conversions grows wider. Enhanced conversions close this gap by supplementing cookie-based attribution with hashed first-party customer data — email addresses, phone numbers, and names collected during the conversion process — that Google matches against signed-in Google accounts to recover attributions that would otherwise be lost. For most e-commerce and lead generation businesses, this represents a 10–30% increase in attributed conversions without changing a single campaign setting.

Adslytics implements Google Ads enhanced conversions as a professional service, handling the technical complexity of data extraction, normalisation, hashing, and transmission correctly. We integrate with your existing conversion tracking setup via GTM, adding enhanced conversion fields to your existing conversion tags without disrupting the standard conversion signal. We verify the implementation against Google's Enhanced Conversions diagnostic, monitor match rates in the first weeks after launch, and make adjustments if match rates are below expected levels. The implementation is documented in full and designed to remain functional as your website evolves — we use data layer variables rather than DOM scraping where possible to ensure stability across site updates.