Google Ads Custom Event Tracking

Google Ads custom event tracking extends conversion measurement beyond standard page-based events to capture any user interaction that signals purchase intent or engagement. Standard conversion tracking fires on thank-you page URLs — but many meaningful business signals happen earlier in the journey: a user watching a product demo video, downloading a pricing guide, using an ROI calculator, engaging with a live chat widget, clicking a specific CTA, or scrolling to the bottom of a landing page. These micro-conversion events, tracked as secondary conversions in Google Ads, give the algorithm richer signals about user intent and help smart bidding identify high-intent visitors even before they reach a primary conversion event. Adslytics configures Google Ads custom event tracking for any user interaction your site produces. We use GTM's event listener capabilities — click listeners, scroll depth triggers, timer triggers, YouTube video triggers, element visibility triggers, and custom JavaScript — to capture the specific interaction, push it to the data layer, and fire a Google Ads conversion tag as a secondary conversion action. We configure each custom event with the appropriate conversion value weighting so it contributes to bidding signals without distorting primary conversion reporting. Every custom event is tested in GTM Preview mode to confirm the trigger fires under the exact conditions intended.