Google Ads Conversion Tracking Audit

A Google Ads conversion tracking audit is the diagnostic process that reveals the true state of your measurement setup — and for most Google Ads accounts that haven't been professionally audited, the findings are significant. Common issues include conversion tags firing on wrong pages, duplicate conversion counts from both GTM and hard-coded tags, conversion actions with incorrect attribution windows, enhanced conversions not implemented despite privacy attribution gaps, remarketing audiences built from mis-scoped tags, smart bidding strategies fed by inflated or incomplete signals, and GA4 conversion data that doesn't match Google Ads data due to missing account linking. Each of these issues affects campaign decisions every day they go undetected.

Adslytics provides structured Google Ads conversion tracking audits that examine every layer of the measurement stack: the conversion actions defined in the Google Ads account, the tag implementation in GTM (or directly on the site), the trigger and variable configuration, the signals reaching the Google Ads dashboard, the Consent Mode implementation, the GA4 account linking, and the attribution model settings. We cross-reference reported conversion volumes against external records where available, run diagnostic sessions in GTM Preview mode and Tag Assistant, and produce a prioritised findings report with clear recommendations and implementation effort estimates for each fix. For clients who want us to implement the fixes as well, we offer a combined audit and remediation engagement.