Personalisation Testing for CRO

Personalisation takes conversion optimisation beyond one-size-fits-all A/B testing — showing different content to different visitor segments improves relevance and conversion for each. We implement traffic source personalisation (showing different headlines to Google Ads visitors vs. organic visitors), returning visitor personalisation (acknowledging previous visits), and geo-based personalisation (local social proof, currency, and content) — all measured with proper A/B testing discipline.