Customer Data Platform

CDP Event Taxonomy & Tracking Plan Design

Start your CDP with a solid data foundation — clean events, consistent naming.

Design a clean, scalable event taxonomy for your CDP. Define naming conventions, property schemas, and identity strategy so every tool receives consistent data.

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Garbage in, garbage out. A poorly designed event taxonomy creates messy CDP data that undermines segmentation, attribution, and personalisation. Our tracking plan service defines your event naming conventions, standard property schemas, identity strategy, and governance rules — documented in a spreadsheet or tool like Avo or Iteratively so your engineering team can implement with confidence.

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What's Included

Every deliverable you receive as part of this service.

Event naming convention definition
Property schema design
Identity field mapping (userId, anonymousId, email)
PII handling guidelines
Avo or Iteratively integration (optional)
Engineering implementation guide
QA checklist
Versioning and change management process

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Common questions about CDP Event Taxonomy & Tracking Plan Design.

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