Customer Data Platform

Multi-Touch Attribution via CDP

Model true marketing attribution using unified CDP touchpoint data.

Build multi-touch attribution models on top of your CDP data. Route all marketing touchpoints through Segment or RudderStack and model data-driven attribution in BigQuery.

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Last-click attribution misrepresents your marketing performance. Our CDP attribution setup routes all paid, organic, email, and social touchpoints through your CDP, stores the full touchpoint history in BigQuery, and builds configurable attribution models (first-touch, last-touch, linear, time-decay, or data-driven) so you can compare and choose the model that best reflects your customer journey.

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What's Included

Every deliverable you receive as part of this service.

UTM parameter capture and storage
Cross-session touchpoint tracking
Channel taxonomy standardisation
BigQuery touchpoint schema
Attribution model SQL queries (first/last/linear/time-decay)
Data-driven attribution model (if volume supports)
Conversion path analysis
Looker Studio attribution dashboard

Frequently Asked Questions

Common questions about Multi-Touch Attribution via CDP.

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