Google Tag Manager Expert Services

Facebook CAPI Data Quality Audit

Comprehensive data quality review of your Meta CAPI implementation

Audit the quality and accuracy of your Facebook Conversion API data. Check event completeness, value accuracy, match rates, and campaign signal quality.

200+
GTM Containers Audited
98%
Tracking Accuracy Rate
40+
Platforms Integrated
5★
Average Client Rating
Even a working CAPI implementation can have data quality issues that silently hurt your Meta Ads performance — events with wrong values, missing parameters, incorrect content_ids, or poor match rates. Our CAPI data quality audit cross-references your Meta Events Manager data against your actual order management system, identifies every discrepancy, measures event completeness rates, and delivers a prioritised action plan to bring your data quality to the highest possible level.

Ready to Get Your Tracking Set Up Properly?

What's Included in This Service

Everything you need for accurate, reliable tracking — delivered end-to-end.

Events Manager vs. order system reconciliation

Event value accuracy check (revenue vs. reported value)

Parameter completeness audit per event type

Event Match Quality score analysis

Deduplication rate measurement

Data quality score with improvement roadmap

How We Work

Our proven 4-step process delivers results every time.

01

Discovery & Audit

We review your existing tracking setup, identify gaps and issues, and define the exact scope of work needed.

02

Implementation Plan

We design the data layer schema, tag architecture, and consent configuration before touching anything.

03

Build & QA

All tags, triggers, and variables are built in a GTM workspace and verified in Preview mode before publishing.

04

Verify & Handover

Test conversions, GA4 DebugView confirmation, and full documentation handed to your team.

Why Choose Adslytics?

Google Tag Manager Experts Only

Our GTM experts focus exclusively on GTM, GA4, and conversion tracking — not generalist digital marketing.

Data-Verified Results

Every implementation is cross-referenced against backend data — not just assumed to be working.

Full Documentation

You receive a complete implementation specification — not a black box you are dependent on us to maintain.

Fast Turnaround

Most setups and audits are delivered within 2–5 business days, not weeks.

What Our Clients Say

Real results from real businesses.

"Adslytics did a great job with our GA4 analysis and report. They were able to put complex analytics data into a very understandable document for our client. Highly recommend!"

Eric H.

Digital Agency Owner

"The team was quick with responses, very knowledgeable about issues, and helpful throughout the process. I appreciated their work habits and would hire Adslytics again."

Nick T.

Marketing Manager

"Adslytics is a very professional agency that managed our project successfully. They delivered exactly what was promised and I will definitely hire them again in the future!"

Hady M.

E-commerce Business Owner

Ready to Get Started with Facebook CAPI Data Quality Audit?

Get accurate conversion tracking that powers smarter ad decisions. Book a free 30-minute consultation.

Frequently Asked Questions

Events with wrong values, missing parameters, or low match quality give the Meta algorithm poor signals. The algorithm optimises based on the data it receives — garbage in, garbage out.
We compare a sample of CAPI purchase event values against your order management system or payment processor to identify discrepancies like wrong currencies, missing taxes, or incorrect amounts.
For purchase events: 100% for value, currency, and event_id; 90%+ for content_ids; 80%+ for advanced matching fields. We benchmark your current rates and identify gaps.
After any platform or code changes, and ideally quarterly as a routine maintenance check. Data quality can degrade without obvious symptoms.
Yes — the audit report includes specific fixes for each issue found, and we can implement them as part of an extended engagement.

Facebook CAPI Data Quality Audit — Done Right, First Time.

Stop losing revenue to broken tracking. Get it fixed today.

Talk to Us, It's Free

We are always willing to help. Let us know what you are looking for, and we will develop a unique solution for you.

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Business Hours

Our support Hotline is available 24 Hours

Toll Free

+1 (818) 245-8385