Google Tag Manager Expert Services

Facebook CAPI Advanced Matching Setup

Boost Facebook attribution with CAPI advanced matching

Set up advanced matching for Facebook Conversion API. Send hashed customer data (email, phone, name) to improve event match quality and Meta Ads attribution.

200+
GTM Containers Audited
98%
Tracking Accuracy Rate
40+
Platforms Integrated
5★
Average Client Rating
Advanced matching sends hashed customer data — email, phone number, first name, last name, city, zip code — alongside your Conversion API events. This dramatically improves Meta's ability to match events to real Facebook users, boosting your Event Match Quality (EMQ) score and improving attribution. We implement advanced matching in your CAPI calls, handle SHA-256 hashing correctly, and optimise the combination of customer data fields that produces the highest match rates for your audience.

Ready to Get Your Tracking Set Up Properly?

What's Included in This Service

Everything you need for accurate, reliable tracking — delivered end-to-end.

SHA-256 hashing of customer PII (email, phone, name)

Multi-field matching configuration (7+ parameters)

Event Match Quality score optimisation

Customer data extraction from order/CRM systems

GDPR-compliant hashing before data transmission

Match rate benchmarking and improvement

How We Work

Our proven 4-step process delivers results every time.

01

Discovery & Audit

We review your existing tracking setup, identify gaps and issues, and define the exact scope of work needed.

02

Implementation Plan

We design the data layer schema, tag architecture, and consent configuration before touching anything.

03

Build & QA

All tags, triggers, and variables are built in a GTM workspace and verified in Preview mode before publishing.

04

Verify & Handover

Test conversions, GA4 DebugView confirmation, and full documentation handed to your team.

Why Choose Adslytics?

Google Tag Manager Experts Only

Our GTM experts focus exclusively on GTM, GA4, and conversion tracking — not generalist digital marketing.

Data-Verified Results

Every implementation is cross-referenced against backend data — not just assumed to be working.

Full Documentation

You receive a complete implementation specification — not a black box you are dependent on us to maintain.

Fast Turnaround

Most setups and audits are delivered within 2–5 business days, not weeks.

What Our Clients Say

Real results from real businesses.

"Adslytics did a great job with our GA4 analysis and report. They were able to put complex analytics data into a very understandable document for our client. Highly recommend!"

Eric H.

Digital Agency Owner

"The team was quick with responses, very knowledgeable about issues, and helpful throughout the process. I appreciated their work habits and would hire Adslytics again."

Nick T.

Marketing Manager

"Adslytics is a very professional agency that managed our project successfully. They delivered exactly what was promised and I will definitely hire them again in the future!"

Hady M.

E-commerce Business Owner

Ready to Get Started with Facebook CAPI Advanced Matching Setup?

Get accurate conversion tracking that powers smarter ad decisions. Book a free 30-minute consultation.

Frequently Asked Questions

Yes — all customer data is hashed with SHA-256 before transmission. Meta never receives raw PII, only irreversible hashed values that can be used for matching.
Email is the most powerful field. Adding phone number, first name, last name, and zip code progressively improves match rates. We configure all available fields.
Meta considers scores of 6–10 as high quality. Below 6 means significant attribution is being lost. We typically achieve scores of 7+ with proper advanced matching.
Yes. You must have appropriate legal basis and consent for processing customer data. We ensure the implementation only sends data for users who have consented.
Partially — if the visitor has previously purchased from you or their browser has Meta cookies, their hashed data can still improve matching even without logging in.

Facebook CAPI Advanced Matching Setup — Done Right, First Time.

Stop losing revenue to broken tracking. Get it fixed today.

Talk to Us, It's Free

We are always willing to help. Let us know what you are looking for, and we will develop a unique solution for you.

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Business Hours

Our support Hotline is available 24 Hours

Toll Free

+1 (818) 245-8385