Google Tag Manager Expert Services

Excel/Sheets Analytics Migration to BigQuery

Replace manual spreadsheet reporting with automated BigQuery analytics

Migrate your Excel and Google Sheets analytics reports to BigQuery. Replace manual spreadsheet reporting with automated, accurate BigQuery SQL and dashboards.

200+
GTM Containers Audited
98%
Tracking Accuracy Rate
40+
Platforms Integrated
5★
Average Client Rating
Manual Excel and Google Sheets reporting is fragile: formulas break, files grow too large, multiple versions create confusion, and no one is sure which spreadsheet is the source of truth. We migrate your most important Excel/Sheets-based reports to BigQuery — identifying the data sources that feed each spreadsheet, automating those feeds via BigQuery pipelines, translating your Excel formulas into SQL, and connecting results to a live dashboard that updates itself daily.

Ready to Get Your Tracking Set Up Properly?

What's Included in This Service

Everything you need for accurate, reliable tracking — delivered end-to-end.

Spreadsheet report audit and prioritisation

Data source identification for each report

Automated BigQuery pipeline replacing manual downloads

Excel formula → SQL translation

Looker Studio dashboard replacing spreadsheet views

Handover and team training

How We Work

Our proven 4-step process delivers results every time.

01

Discovery & Audit

We review your existing tracking setup, identify gaps and issues, and define the exact scope of work needed.

02

Implementation Plan

We design the data layer schema, tag architecture, and consent configuration before touching anything.

03

Build & QA

All tags, triggers, and variables are built in a GTM workspace and verified in Preview mode before publishing.

04

Verify & Handover

Test conversions, GA4 DebugView confirmation, and full documentation handed to your team.

Why Choose Adslytics?

Google Tag Manager Experts Only

Our GTM experts focus exclusively on GTM, GA4, and conversion tracking — not generalist digital marketing.

Data-Verified Results

Every implementation is cross-referenced against backend data — not just assumed to be working.

Full Documentation

You receive a complete implementation specification — not a black box you are dependent on us to maintain.

Fast Turnaround

Most setups and audits are delivered within 2–5 business days, not weeks.

What Our Clients Say

Real results from real businesses.

"Adslytics did a great job with our GA4 analysis and report. They were able to put complex analytics data into a very understandable document for our client. Highly recommend!"

Eric H.

Digital Agency Owner

"The team was quick with responses, very knowledgeable about issues, and helpful throughout the process. I appreciated their work habits and would hire Adslytics again."

Nick T.

Marketing Manager

"Adslytics is a very professional agency that managed our project successfully. They delivered exactly what was promised and I will definitely hire them again in the future!"

Hady M.

E-commerce Business Owner

Ready to Get Started with Excel/Sheets Analytics Migration to BigQuery?

Get accurate conversion tracking that powers smarter ad decisions. Book a free 30-minute consultation.

Frequently Asked Questions

Scale (Excel breaks above ~1M rows), automation (no manual data downloads), single source of truth (one BigQuery query vs. multiple spreadsheet versions), and reproducibility (SQL queries are auditable).
Most common Excel analytics formulas have direct SQL equivalents. Complex array formulas and Excel-specific functions may need redesigning — we advise on the SQL equivalent approach.
If preferred, BigQuery data can be exported to Google Sheets via the BigQuery connector, or to Excel via CSV exports, while the calculation logic stays in BigQuery for accuracy.
We run BigQuery and Excel in parallel during the transition, comparing outputs to validate accuracy before switching over. Transition typically takes 2–4 weeks per report set.
We can expose BigQuery results in Google Sheets using the Connected Sheets feature — stakeholders keep familiar spreadsheet interfaces while the data comes from BigQuery.

Excel/Sheets Analytics Migration to BigQuery — Done Right, First Time.

Stop losing revenue to broken tracking. Get it fixed today.

Talk to Us, It's Free

We are always willing to help. Let us know what you are looking for, and we will develop a unique solution for you.

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Business Hours

Our support Hotline is available 24 Hours

Toll Free

+1 (818) 245-8385