Tag Manager 360 Setup

Google Tag Manager 360 is the enterprise tier of GTM, available as part of Google Marketing Platform 360 for large organisations with advanced tag management needs. GTM 360 provides capabilities beyond standard GTM that are specifically relevant to multi-brand enterprises and organisations with complex governance requirements: Zones, which allow different teams to manage their own tags within a single container without access to other teams' configurations; custom tag templates enabling sandboxed reusable tag components; server-side tagging with higher data limits; increased workspaces for parallel development; and enhanced user management with more granular permission controls.

Our Tag Manager 360 setup service helps organisations get full value from their GTM 360 investment. We begin with an architecture assessment: understanding your brand structure, team distribution, governance requirements, and integration ecosystem to design the optimal container architecture — whether that is a single container with Zone partitioning, separate containers per brand or region, or a hybrid approach. We then implement the architecture: creating and configuring Zones with appropriate access controls, building required custom tag templates, migrating existing configurations from standard GTM or legacy tag management systems, and establishing the governance framework with naming conventions and workspace management processes. We also configure the GTM 360 integration with GA4 360 and Google Ads 360.