Looker Studio Dashboards

Marketing Budget Tracking Dashboard

Track marketing spend against budget in real-time across every channel.

Build a marketing budget tracking dashboard in Looker Studio. Monitor spend pacing against budget by channel, team, and campaign with real-time alerts for overspend risk.

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Marketing budget management in spreadsheets creates over-spend risk and delayed decisions. Our budget dashboard service connects your ad platform spend data (Google Ads, Meta, LinkedIn, TikTok), invoicing data, and budget allocations to Looker Studio and builds a pacing dashboard that shows remaining budget, projected month-end spend, and over/underpacing alerts by channel and campaign — updated daily.

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What's Included

Every deliverable you receive as part of this service.

Ad platform spend data integration
Budget allocation upload/integration
Daily spend pacing view
Month-end projection
Over-budget risk alert
Channel and campaign budget view
Invoiced vs. estimated spend reconciliation
Historical budget utilisation trend

Frequently Asked Questions

Common questions about Marketing Budget Tracking Dashboard.

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