Google Ads Video Tracking

Google Ads video tracking captures user engagement with video content — both YouTube video embeds on your site and video interactions within YouTube campaigns — and records these interactions as Google Ads conversion signals. Video engagement is a strong intent indicator: a user who watches 75% of a product demonstration video has invested significantly more attention than a user who read a headline and bounced. By tracking video play, milestone completions (25%, 50%, 75%, 100%), and video-to-conversion paths, you give the bidding algorithm richer engagement signals and enable meaningful audience segmentation based on video completion depth. Adslytics implements Google Ads video tracking for YouTube embedded videos using GTM's built-in YouTube Video trigger, which fires on play, pause, completion, and configurable percentage milestones without requiring any modifications to the embed code. For non-YouTube video players (Vimeo, Wistia, HTML5 video), we implement custom GTM event listeners that capture the equivalent events. Each video event is configured as a secondary conversion action in Google Ads with appropriate value weighting, and video completers (users who watched 75% or more) are added to a remarketing audience for higher-intent follow-up campaigns. The implementation covers both desktop and mobile video playback scenarios.