Google Ads Missing Conversion Fix

Missing Google Ads conversions are a silent budget drain. When conversions aren't recording, smart bidding strategies have no signal to learn from, cost-per-conversion metrics are meaningless (because the denominator is zero or near-zero), and campaign decisions are made entirely on click and impression data. The problem is often invisible until someone compares Google Ads conversion counts to actual orders or leads — and finds a gap that can represent weeks of wasted optimisation. Identifying the root cause requires systematic investigation because conversions can go missing at multiple points in the tracking chain. Adslytics diagnoses and fixes missing Google Ads conversions using a structured diagnostic process that traces the full signal path: from tag existence in GTM, to trigger firing behaviour in Preview mode, to network requests in the browser, to signal receipt in the Google Ads Conversion Actions dashboard. Common root causes we identify include GTM snippets removed during website migrations, trigger conditions that no longer match after URL structure changes, Consent Mode misconfiguration blocking tags for all users, missing data layer pushes after platform updates, and conversion actions set to 'Include in Conversions: Off'. In every case, we identify the specific cause, implement the targeted fix, and verify the restored signal before closing the engagement.