Google Ads Import Conversions

Google Ads import conversions allows conversion data from external sources — GA4, Salesforce, HubSpot, Pipedrive, Zapier-connected platforms, or manual CSV uploads — to be brought into Google Ads and used for reporting and smart bidding. This is essential for businesses with complex conversion journeys: a lead generated online that converts to a customer in a CRM, a GA4 conversion event that should also inform Google Ads bidding, or a cross-account conversion structure where a manager (MCC) account shares conversion actions across child accounts. Without import configuration, these conversion types remain invisible to Google Ads. Adslytics configures all forms of Google Ads conversion import required for your measurement architecture. For offline conversions from CRM systems, we set up GCLID capture at the lead point, configure the upload mechanism (API, CSV, or automation via Zapier/Make), and create the conversion action in Google Ads to receive the import. For GA4 conversion import, we configure the account link and select the GA4 events to import. For cross-account conversion sharing via MCC, we configure the manager-level conversion actions and grant access to child accounts. Every import method is tested and validated before relying on it for bidding signals.