Google Ads Conversion Fixes

Google Ads conversion fixes address the tracking problems that cause Smart Bidding to optimise on misleading data — degrading campaign performance and misallocating budget. The most common Google Ads conversion issues we fix are duplicate conversions (tags firing twice per purchase due to multiple triggers or duplicate containers), conversion tags firing on the wrong page (using All Pages instead of a confirmation page URL condition), missing transaction values (the revenue field is empty because the data layer push hasn't been set up), incorrect counting method (using Every instead of One Per Click for lead forms, inflating CPA metrics), and broken attribution (the Conversion Linker isn't firing on all pages, causing conversions to not attribute to the ad click).

Our Google Ads conversion fixes service begins with a systematic audit of your current conversion tracking setup: reviewing every conversion action in your Google Ads account, examining the corresponding GTM tags and triggers, inspecting network requests during test conversion flows, and cross-referencing platform conversion counts against backend data. This audit identifies every issue and its root cause before any changes are made. We then execute fixes in priority order — addressing the most impactful issues first — in a GTM workspace that is reviewed before publication. After fixes are live, we run a two-week monitoring period comparing Google Ads conversion counts against backend order or lead data to confirm that the fixes have resolved the discrepancies. For accounts where Smart Bidding has been optimising on incorrect data for a period, we also advise on how to manage the transition as Smart Bidding recalibrates to the correct conversion signals.