Google Tag Manager Expert Services

First Party Cookie Tracking

Replace third-party cookies with first party cookies that actually last.

Implement first party cookie tracking to replace third-party cookies. Accurate session identification and attribution that survives ITP and browser privacy restrictions.

200+
GTM Containers Audited
98%
Tracking Accuracy Rate
40+
Platforms Integrated
5★
Average Client Rating
Third-party cookies are effectively dead — blocked by Safari by default and increasingly restricted by Chrome. First party cookies set by your own server on your own domain are the replacement. Adslytics implements first party cookie tracking through your server container, giving you persistent user identification that works in every browser.

Ready to Get Your Tracking Set Up Properly?

What's Included in This Service

Everything you need for accurate, reliable tracking — delivered end-to-end.

Server-side first party cookie setting

Custom subdomain cookie configuration

Cookie duration set to maximum (400 days on Chrome, 7 years via server)

GA4 client ID first-party migration

Google Ads GCLID first-party cookie

Meta fbclid first-party cookie storage

UTM parameter persistence across sessions

Session continuity across browser restarts

Cookie implementation testing

Cookie analytics dashboard setup

How We Work

Our proven 4-step process delivers results every time.

01

Discovery & Audit

We review your existing tracking setup, identify gaps and issues, and define the exact scope of work needed.

02

Implementation Plan

We design the data layer schema, tag architecture, and consent configuration before touching anything.

03

Build & QA

All tags, triggers, and variables are built in a GTM workspace and verified in Preview mode before publishing.

04

Verify & Handover

Test conversions, GA4 DebugView confirmation, and full documentation handed to your team.

Why Choose Adslytics?

Google Tag Manager Experts Only

Our GTM experts focus exclusively on GTM, GA4, and conversion tracking — not generalist digital marketing.

Data-Verified Results

Every implementation is cross-referenced against backend data — not just assumed to be working.

Full Documentation

You receive a complete implementation specification — not a black box you are dependent on us to maintain.

Fast Turnaround

Most setups and audits are delivered within 2–5 business days, not weeks.

What Our Clients Say

Real results from real businesses.

"Adslytics did a great job with our GA4 analysis and report. They were able to put complex analytics data into a very understandable document for our client. Highly recommend!"

Eric H.

Digital Agency Owner

"The team was quick with responses, very knowledgeable about issues, and helpful throughout the process. I appreciated their work habits and would hire Adslytics again."

Nick T.

Marketing Manager

"Adslytics is a very professional agency that managed our project successfully. They delivered exactly what was promised and I will definitely hire them again in the future!"

Hady M.

E-commerce Business Owner

Ready to Get Started with First Party Cookie Tracking?

Get accurate conversion tracking that powers smarter ad decisions. Book a free 30-minute consultation.

Frequently Asked Questions

First-party cookies are set on your own domain and persist normally. Third-party cookies are set by external domains and are blocked/restricted by most browsers.
Cookies set via JavaScript are limited to 7 days in Safari (ITP). Cookies set by your server on your domain can last up to 400 days in Chrome or 7 years in Safari.
Intelligent Tracking Prevention — Apple's Safari feature that limits cookie duration for cross-site tracking. Server-set first-party cookies bypass ITP restrictions.
The GTM server container sets cookies via HTTP response headers on your custom subdomain, which browsers treat as first-party and long-lasting.
Typically a client ID (anonymous session identifier), click IDs (GCLID, fbclid), and UTM parameters for attribution.
Yes — users can see them in browser developer tools. They contain anonymous IDs, not personal information.
Analytics and advertising cookies typically require consent under GDPR. We integrate cookie setting with your CMP.
Session counts may increase as Safari users who previously appeared as new visitors are correctly recognised as returning visitors.
Yes — storing UTM parameters in first-party cookies preserves attribution data across multiple sessions.
By inspecting browser cookies in developer tools and verifying cookie domain, expiry, and value in Safari and Chrome.

First Party Cookie Tracking — Done Right, First Time.

Stop losing revenue to broken tracking. Get it fixed today.

Talk to Us, It's Free

We are always willing to help. Let us know what you are looking for, and we will develop a unique solution for you.

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Business Hours

Our support Hotline is available 24 Hours

Toll Free

+1 (818) 245-8385