Google Tag Manager Expert Services

Facebook CAPI Setup

Facebook CAPI implemented correctly — more conversions, better attribution.

Expert Facebook CAPI (Conversion API) setup. Server side conversion events with deduplication, Advanced Matching, and Event Quality Score optimisation.

200+
GTM Containers Audited
98%
Tracking Accuracy Rate
40+
Platforms Integrated
5★
Average Client Rating
Facebook CAPI setup done right involves more than just connecting an API. It requires correct event deduplication, Advanced Matching configuration, appropriate consent gates, and Event Quality Score monitoring. Adslytics implements Facebook CAPI setups that consistently achieve high Event Quality Scores and deliver measurable improvement in Meta Ads attribution.

Ready to Get Your Tracking Set Up Properly?

What's Included in This Service

Everything you need for accurate, reliable tracking — delivered end-to-end.

Meta Events Manager access verification

CAPI integration via GTM server container

Event deduplication event_id configuration

Purchase event with complete payload

Advanced Matching field setup

Event Quality Score monitoring and improvement

Multi-pixel setup (if multiple ad accounts)

Consent mode gating for CAPI events

Test Events tool verification

CAPI health check documentation

How We Work

Our proven 4-step process delivers results every time.

01

Discovery & Audit

We review your existing tracking setup, identify gaps and issues, and define the exact scope of work needed.

02

Implementation Plan

We design the data layer schema, tag architecture, and consent configuration before touching anything.

03

Build & QA

All tags, triggers, and variables are built in a GTM workspace and verified in Preview mode before publishing.

04

Verify & Handover

Test conversions, GA4 DebugView confirmation, and full documentation handed to your team.

Why Choose Adslytics?

Google Tag Manager Experts Only

Our GTM experts focus exclusively on GTM, GA4, and conversion tracking — not generalist digital marketing.

Data-Verified Results

Every implementation is cross-referenced against backend data — not just assumed to be working.

Full Documentation

You receive a complete implementation specification — not a black box you are dependent on us to maintain.

Fast Turnaround

Most setups and audits are delivered within 2–5 business days, not weeks.

What Our Clients Say

Real results from real businesses.

"Adslytics did a great job with our GA4 analysis and report. They were able to put complex analytics data into a very understandable document for our client. Highly recommend!"

Eric H.

Digital Agency Owner

"The team was quick with responses, very knowledgeable about issues, and helpful throughout the process. I appreciated their work habits and would hire Adslytics again."

Nick T.

Marketing Manager

"Adslytics is a very professional agency that managed our project successfully. They delivered exactly what was promised and I will definitely hire them again in the future!"

Hady M.

E-commerce Business Owner

Ready to Get Started with Facebook CAPI Setup?

Get accurate conversion tracking that powers smarter ad decisions. Book a free 30-minute consultation.

Frequently Asked Questions

A score from 0–10 rating how well Meta can match your CAPI events to Facebook users. Higher scores improve campaign optimisation.
The number and quality of matching signals (email, phone, IP, user agent), event payload completeness, and deduplication accuracy.
Above 6.0 is good; above 8.0 is excellent. We optimise setups to achieve the highest possible score for your data.
The Pixel runs in the browser and can be blocked. CAPI runs on your server and sends directly to Meta's API — unblockable.
No — CAPI can be configured through the GTM server container without direct API development.
A code that lets you see test events in real time in Meta Events Manager without them being attributed to real ads.
Yes — any custom event can be sent via CAPI, but only standard events are used for campaign optimisation.
Yes — Advantage+ campaigns benefit from CAPI data just like standard Meta campaigns.
Yes — via GTM server container, the only website change needed is to load the GTM web container (if not already present).
Check Meta Events Manager regularly for event quality scores and event counts. We set up monitoring as part of the setup.

Facebook CAPI Setup — Done Right, First Time.

Stop losing revenue to broken tracking. Get it fixed today.

Talk to Us, It's Free

We are always willing to help. Let us know what you are looking for, and we will develop a unique solution for you.

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Business Hours

Our support Hotline is available 24 Hours

Toll Free

+1 (818) 245-8385