Conversion Tracking Services

Conversion tracking services address the measurement foundation that every performance marketing campaign depends on. When conversion tracking is accurate, advertising platforms have the signal data they need to identify users, search terms, audiences, and placements that generate profitable outcomes — enabling Smart Bidding to work as designed. When conversion tracking is inaccurate, the consequences cascade: Smart Bidding optimises on false signals, attribution models produce misleading channel performance reports, and marketing decisions are based on data that doesn't reflect business reality.

Our conversion tracking services cover the complete lifecycle — initial setup, audit and diagnosis, and ongoing maintenance. Setup services configure every conversion action your business needs: ecommerce purchase events with dynamic revenue values, lead generation form submissions with correct counting methods, phone call conversions, and micro-conversion events for campaigns with limited primary conversion volume. Audit services systematically review existing conversion tracking to find duplicate fires, missing revenue values, incorrect trigger scope, and Enhanced Conversions gaps — producing a prioritised remediation report. Repair services fix identified issues with full documentation. Maintenance retainers keep tracking accurate as your site and marketing stack evolve. Every engagement delivers documentation, verification evidence, and cross-reference accuracy data.