Google Tag Manager Expert Services

IAB TCF 2.2 Compliance Implementation

Comply with IAB TCF 2.2 for GDPR-compliant programmatic advertising.

Implement IAB Transparency and Consent Framework (TCF) 2.2 for programmatic advertising compliance. Configure your CMP for proper vendor list management and consent signal passing.

200+
GTM Containers Audited
98%
Tracking Accuracy Rate
40+
Platforms Integrated
5★
Average Client Rating
Programmatic advertising in Europe requires IAB TCF 2.2 compliance — your CMP must register with the IAB, maintain the Global Vendor List (GVL), and pass TC strings to all DSPs, SSPs, and ad servers. Our TCF 2.2 implementation service registers your CMP with the IAB, configures the GVL vendor list, implements TC string passing, and validates compliance across your ad serving stack — protecting both your GDPR compliance and your programmatic revenue.

Ready to Get Your Tracking Set Up Properly?

What's Included in This Service

Everything you need for accurate, reliable tracking — delivered end-to-end.

CMP IAB registration review

Global Vendor List (GVL) configuration

Consent purpose definition (1-10)

TC string generation and passing

Publisher restrictions setup

DSP and SSP consent signal validation

TCF compliance audit

Documentation for legal review

How We Work

Our proven 4-step process delivers results every time.

01

Discovery & Audit

We review your existing tracking setup, identify gaps and issues, and define the exact scope of work needed.

02

Implementation Plan

We design the data layer schema, tag architecture, and consent configuration before touching anything.

03

Build & QA

All tags, triggers, and variables are built in a GTM workspace and verified in Preview mode before publishing.

04

Verify & Handover

Test conversions, GA4 DebugView confirmation, and full documentation handed to your team.

Why Choose Adslytics?

Google Tag Manager Experts Only

Our GTM experts focus exclusively on GTM, GA4, and conversion tracking — not generalist digital marketing.

Data-Verified Results

Every implementation is cross-referenced against backend data — not just assumed to be working.

Full Documentation

You receive a complete implementation specification — not a black box you are dependent on us to maintain.

Fast Turnaround

Most setups and audits are delivered within 2–5 business days, not weeks.

What Our Clients Say

Real results from real businesses.

"Adslytics did a great job with our GA4 analysis and report. They were able to put complex analytics data into a very understandable document for our client. Highly recommend!"

Eric H.

Digital Agency Owner

"The team was quick with responses, very knowledgeable about issues, and helpful throughout the process. I appreciated their work habits and would hire Adslytics again."

Nick T.

Marketing Manager

"Adslytics is a very professional agency that managed our project successfully. They delivered exactly what was promised and I will definitely hire them again in the future!"

Hady M.

E-commerce Business Owner

Ready to Get Started with IAB TCF 2.2 Compliance Implementation?

Get accurate conversion tracking that powers smarter ad decisions. Book a free 30-minute consultation.

Frequently Asked Questions

A Transparency and Consent string — a Base64-encoded signal that communicates a user's IAB TCF consent choices to ad technology vendors in the programmatic ecosystem.
OneTrust, Didomi, Sourcepoint, Quantcast Choice, and Usercentrics are all IAB TCF 2.2 registered CMPs we work with.
The DSP must treat the bid request as non-consented, often refusing to bid or using contextual-only targeting — reducing fill rate and CPM.
TCF is specifically for the programmatic advertising ecosystem. Direct deal and header bidding setups that do not involve user data targeting may not require TCF.
Yes — publisher restrictions allow you to whitelist specific vendors and restrict which purposes they can use, rather than adopting the entire 900+ vendor Global Vendor List.

IAB TCF 2.2 Compliance Implementation — Done Right, First Time.

Stop losing revenue to broken tracking. Get it fixed today.

Talk to Us, It's Free

We are always willing to help. Let us know what you are looking for, and we will develop a unique solution for you.

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Business Hours

Our support Hotline is available 24 Hours

Toll Free

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