Google Tag Manager Expert Services

CDP Event Taxonomy & Tracking Plan Design

Start your CDP with a solid data foundation — clean events, consistent naming.

Design a clean, scalable event taxonomy for your CDP. Define naming conventions, property schemas, and identity strategy so every tool receives consistent data.

200+
GTM Containers Audited
98%
Tracking Accuracy Rate
40+
Platforms Integrated
5★
Average Client Rating
Garbage in, garbage out. A poorly designed event taxonomy creates messy CDP data that undermines segmentation, attribution, and personalisation. Our tracking plan service defines your event naming conventions, standard property schemas, identity strategy, and governance rules — documented in a spreadsheet or tool like Avo or Iteratively so your engineering team can implement with confidence.

Ready to Get Your Tracking Set Up Properly?

What's Included in This Service

Everything you need for accurate, reliable tracking — delivered end-to-end.

Event naming convention definition

Property schema design

Identity field mapping (userId, anonymousId, email)

PII handling guidelines

Avo or Iteratively integration (optional)

Engineering implementation guide

QA checklist

Versioning and change management process

How We Work

Our proven 4-step process delivers results every time.

01

Discovery & Audit

We review your existing tracking setup, identify gaps and issues, and define the exact scope of work needed.

02

Implementation Plan

We design the data layer schema, tag architecture, and consent configuration before touching anything.

03

Build & QA

All tags, triggers, and variables are built in a GTM workspace and verified in Preview mode before publishing.

04

Verify & Handover

Test conversions, GA4 DebugView confirmation, and full documentation handed to your team.

Why Choose Adslytics?

Google Tag Manager Experts Only

Our GTM experts focus exclusively on GTM, GA4, and conversion tracking — not generalist digital marketing.

Data-Verified Results

Every implementation is cross-referenced against backend data — not just assumed to be working.

Full Documentation

You receive a complete implementation specification — not a black box you are dependent on us to maintain.

Fast Turnaround

Most setups and audits are delivered within 2–5 business days, not weeks.

What Our Clients Say

Real results from real businesses.

"Adslytics did a great job with our GA4 analysis and report. They were able to put complex analytics data into a very understandable document for our client. Highly recommend!"

Eric H.

Digital Agency Owner

"The team was quick with responses, very knowledgeable about issues, and helpful throughout the process. I appreciated their work habits and would hire Adslytics again."

Nick T.

Marketing Manager

"Adslytics is a very professional agency that managed our project successfully. They delivered exactly what was promised and I will definitely hire them again in the future!"

Hady M.

E-commerce Business Owner

Ready to Get Started with CDP Event Taxonomy & Tracking Plan Design?

Get accurate conversion tracking that powers smarter ad decisions. Book a free 30-minute consultation.

Frequently Asked Questions

Strongly recommended — a tracking plan prevents the messy, inconsistent events that make CDPs difficult to use effectively.
Typically a structured Google Sheet or Notion database; we can also configure Avo or Iteratively if you prefer a code-integrated approach.
Most B2C ecommerce plans have 20–50 events; SaaS products often have 50–100+.
Yes — if you have an existing plan, we can review it for gaps, inconsistencies, and deprecated events.
We provide a governance process doc and recommend a designated data owner to approve new event requests.

CDP Event Taxonomy & Tracking Plan Design — Done Right, First Time.

Stop losing revenue to broken tracking. Get it fixed today.

Talk to Us, It's Free

We are always willing to help. Let us know what you are looking for, and we will develop a unique solution for you.

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Business Hours

Our support Hotline is available 24 Hours

Toll Free

+1 (818) 245-8385